BOSTON, June 20, 2017 /PRNewswire/ — Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], has been recognized as a Leader in the 2017 IDC MarketScape for Worldwide Retail Digital Marketing Technology Services. The report validates Publicis.Sapient’s unique ability for clients to benefit from its deep industry expertise while unlocking the best capabilities from DigitasLBi and SapientRazorfish – two leaders with a long history of helping companies evolve by putting digital at the core.
The IDC MarketScape evaluated Publicis.Sapient and six other service providers on criteria for successful delivery of services that help retailers digitally transform their omni-channel marketing technologies. With a focus on helping retailers respond to the increasingly connected customer, Publicis.Sapient was positioned as a Leader due to strengths in omni-channel customer engagement strategy and implementation services that complete customer journey management into store design, mobile devices, digital displays and content delivery.
“Publicis.Sapient, with its two digital pioneer brands, SapientRazorfish and DigitasLBi, is one of the leading digital transformation partners for retailers. With a strong track record of innovation and deep capabilities in omni-channel customer engagement strategy and implementation services, Publicis.Sapient continues to be one of the foremost players helping high-profile and enterprise-class clients achieve their digital business transformation objectives,” said Greg Girard, Program Director, World-Wide Omni-Channel Retail Analytics Strategies, IDC Retail Insights.
Publicis.Sapient was also noted for its ability to innovate for clients at scale through the development of products and services and an integrated experience architecture for implementation flexibility and the rationalization of its partner-based IP development. Recent product and service innovations include Razorshop, an omni-channel retail experience platform developed with Adobe; real-time customer engagement platform; a global network of “Emerging Experience Innovation” labs; start-up outreach program; and a technology investment and innovation division.
“Retailers are grappling with how to become more digitally driven by putting their customers at the core of their business models and need partners who are able to help them transform at scale. We’re honored for Publicis.Sapient – and our brands DigitasLBi and SapientRazorfish – to receive this recognition by the IDC MarketScape as futher validation of our connected capabilities,” said Alan Wexler, Co-CEO of Publicis.Sapient.
Sources: *IDC Marketscape Worldwide Retail Digital Marketing Technology Services, doc # US42556916, May 2017
About Publicis.Sapient Publicis.Sapient, part of Publicis Groupe, is a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. The Publicis.Sapient platform was forged to address this challenge by helping clients advance 7 key and increasingly interrelated business activities. We do this by uniquely combining Digital Solutions and Business/Technology Consulting. The Platform houses the leading digital pioneers and thinkers from DigitasLBi, and SapientRazorfish, combined with experienced consultants and technologists with deep industry expertise from Sapient Consulting. By dynamically configuring to ensure our clients have access to our full collection and connection of expertise, the Publicis.Sapient platform is creating a new way of working with clients that is agile and responsive to meet the demands of the digital marketplace. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit
About DigitasLBi DigitasLBi is a data-inspired agency. We fuse creativity, data, and technology to help our clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit
About SapientRazorfish SapientRazorfish is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, customer experience, enterprise digital transformation, IT modernization, omni-channel commerce, precision marketing, change management, digital operations, digital innovation, data strategy and advanced analytics.
Business _ Reimagined for a Connected World  |  Twitter: @SR_ |  Facebook: | LinkedIn: SapientRazorfish  |  Instagram:
About IDC MarketScapeIDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of vendors can be meaningfully compared. The framework also provides buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective.
Contact: Brittany Slattery, 216-316-8305

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SOURCE Publicis.Sapient
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